2018- present Assistant Professor Seattle, WA
Information System and Operation Management
Foster School of Business
University of Washington
2012 - 2018 Massachusetts Institute of Technology Cambridge, MA
Thesis: Social Influence in Social Advertising
2010 - 2012 University of British Columbia Vancouver, BC M.Sc. , Management Information Systems
2006 - 2010 Tsinghua University Beijing, China B.A., Management Information Systems
Digital Fellow, MIT Initiative on Digital Economy, 2018 to present
Economic implications of new technologies (e.g., digital social networking sites, mobile payments)
Digital strategies and social network (e.g., social advertising, social referrals)
Online content and information diffusion
Digital experiments, network analysis, causal inference, and applied machine learning
Journal Publications and Selected Working Papers
"Social Advertising Effectiveness across Products: A Large-scale Randomized Filed Experiment", with Sinan Aral, Yu Jeffrey Hu, Erik Brynjolfsson, forthcoming, Marketing Science.
“Does A Monetary Incentive Lead to Better Stock Recommendations on Social Media? ", with Hailiang Chen, Yu Jeffrey Hu, Journal of Management Information Systems 36(2) 391-417.
"Social Advertising Effectiveness: A Large-scale Randomized Filed Experiment", with Song Lin.
"How Emotions Impact Online Content Spread", with Yifan Yu, Yuchen Liu, Yong Tan.