Academic Employment

2018- present      Assistant Professor                                                            Seattle, WA

                            Information System and Operation Management

                            Foster School of Business

                            University of Washington


2012 - 2018        Massachusetts Institute of Technology                        Cambridge, MA

                           Ph.D. Management

                           Thesis: Social Influence in Social Advertising


2010 - 2012        University of British Columbia                                        Vancouver, BC                            M.Sc. , Management Information Systems


2006 - 2010        Tsinghua University                                                         Beijing, China                              B.A., Management Information Systems




Digital Fellow, MIT Initiative on Digital Economy, 2018 to present      


Research Interest

  • Economic implications of new technologies (e.g., digital social networking sites, mobile payments)

  • Digital strategies and social network (e.g., social advertising, social referrals)

  • Online content and information diffusion

  • Digital experiments, network analysis, causal inference, and applied machine learning

Journal Publications and Selected Working Papers

  • "Social Advertising Effectiveness across Products: A Large-scale Randomized Filed Experiment", with Sinan Aral, Yu Jeffrey Hu, Erik Brynjolfsson, forthcoming, Marketing Science.

  • “Does A Monetary Incentive Lead to Better Stock Recommendations on Social Media? ", with Hailiang Chen, Yu Jeffrey Hu, Journal of Management Information Systems 36(2) 391-417.

  • "Social Advertising Effectiveness: A Large-scale Randomized Filed Experiment",  with Song Lin.

  • "How Emotions Impact Online Content Spread", with Yifan Yu, Yuchen Liu, Yong Tan.