Shan Huang is an assistant professor at the Foster School of Business, the University of Washington, Seattle. Her research focuses on social networks, information diffusion, and digital strategy. The goal of Shan's current work is to understand how new social media shapes people's information environment and decision makings. For example, her studies examine social advertising effectiveness, social referrals in promoting products and information, and emotions in online content diffusion.  She is especially fascinated with understanding how these

phenomena vary across individuals, social ties, products, and markets, using large-scale field tests. Shan uses a variety of research methodologies (e.g., large-scale randomized field experiments, network analysis, applied machine learning, and econometrics) in her work. She received a bachelor's degree from Tsinghua University, a Master’s degree from the University of British Columbia, and a Ph.D. degree from MIT Sloan School of Management.

Journal Publications and Selected Working Papers

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