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Shan Huang is currently an Assistant Professor at the Faculty of Business and Economics at the University of Hong Kong. Previously, she served as an Assistant Professor at the Foster School of Business at the University of Washington, Seattle, from 2018 to 2020. Additionally, she holds the position of consultant for WeChat and Tencent, and she is a Digital Fellow at the Stanford Digital Economy Lab.


Shan's research primarily focuses on the digital economy, social networks, and business analytics. Her work delves into the impact of emerging social media platforms on economic activities, such as the influence of social advertising and social referrals on product virality, as well as the benefits of digital payments for small businesses. She also investigates the role of algorithms and social connections in shaping the content and diffusion of online information. Furthermore, she explores how A/B tests can be effectively employed to enhance managerial decision-making. Her research findings have been published in prestigious journals and presented at renowned conferences.


Throughout her career, Shan has actively collaborated with industry partners to gain insights and analyze various aspects of the digital landscape. She earned her bachelor's degree from Tsinghua University and completed her Ph.D. at the MIT Sloan School of Management.

Research Interests

  • Digital Economy, Business Analytics, and Computational Social Science

  • Social Networks, Social Media and Digital Strategy

  • A/B Testing: Applications and Methodologies

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