​Digital Experimentation Methods / A/B Testing in Product Management

MSc in Business Analytics & MSc in Marketing, HKU Business School
🏆 Faculty Teaching Innovation Award

       

I designed this course in 2020 to fill a clear gap — no specialized A/B testing course existed at HKU or other major universities in Asia. It has since become the most in-demand elective in the MSBA program, growing from a single section to three annual sections enrolling 270+ students. Senior leaders from Tencent, Kuaishou, and ByteDance deliver guest lectures, giving students direct industry exposure and, in many cases, job referrals. The course covers the statistics behind experiments, experimental design, analysis methods, A/B testing platforms and organizational culture, recent developments in digital experimentation, and observational causal studies — with hands-on Python assignments and a course project. 📂 Course materials on GitHub 

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AI for Business Decisions

Mitch Daniels School of Business, Purdue University
Visiting Lecturer & Distinguished Fellow, Spring 2026

 

Field Experiments

PhD Program, HKU Business School, 2025

 

Applied Social Network Theory & Networked Experiments

Foster School of Business, UW Seattle, 2018

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AI for Business Decisions

Mitch Daniels School of Business, Purdue University
Visiting Lecturer & Distinguished Fellow, Spring 2026

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